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    What’s Wrong With Dick’s Sporting Goods’ Stock?

    August 27, 2026
    What's Wrong With Dick's Sporting Goods' Stock?
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    Key Points

    The worst-performing stock of this week may just be Dick’s Sporting Goods (NYSE: DKS). Shares fell over 30% on Tuesday, Aug. 25, after the company reported disappointing earnings and lowered its full-year guidance while warning about aggressive promotional activity in the footwear and apparel market.

    Here’s what’s wrong with Dick’s stock, and whether now is a good time to buy the dip.

    Weak earnings and reduction to guidance

    On Aug. 25, Dick’s reported earnings for the three months ended in July. It missed both revenue and earnings per share (EPS) estimates. It had $5.59 billion in revenue compared to estimates of $5.65 billion.

    More importantly, full-year EPS guidance was slashed to $10.94-$11.94, significantly below Wall Street analysts’ $14.20 estimate. It is this huge disappointment that likely has the stock collapsing this week, along with management warnings that the apparel and footwear market is in a highly promotional environment.

    The main culprit for Dick’s is its recent acquisition of Foot Locker, which generated negative operating earnings in the quarter, leading to a decline in consolidated earnings.

    Dick’s own business grew Q2 comps by 4.9% on the back of the FIFA World Cup and higher average tickets. At the same time, Foot Locker comps fell 3.6% and are now guided to a full-year loss of $40 million to $80 million.

    Management sees long-term value in the Foot Locker business, but the price-sensitive mood of the athletic footwear market makes 2026 a challenging year.

    Time to buy the dip?

    After this fall, Dick’s trades at a forward price-to-earnings ratio (P/E) of just 12, which is well below the S&P 500 index average. It is tough to value this stock with Foot Locker dragging it down, but if you believe the company can continue to dominate the sports equipment and apparel market, now could be a good time to pick up some shares on the cheap.

    Should you buy stock in Dick’s Sporting Goods right now?

    Before you buy stock in Dick’s Sporting Goods, consider this:

    The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Dick’s Sporting Goods wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

    Consider when Netflix made this list on December 17, 2004… if you invested $1,000 at the time of our recommendation, you’d have $443,461!* Or when Nvidia made this list on April 15, 2005… if you invested $1,000 at the time of our recommendation, you’d have $1,307,633!*

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    Brett Schafer has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

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