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    Home»Economy»Goldman Sachs explains why it is bullish on Nu Holdings stock
    Economy

    Goldman Sachs explains why it is bullish on Nu Holdings stock

    October 4, 2026
    Goldman Sachs explains why it is bullish on Nu Holdings stock
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    Nu Holdings stock has pulled back sharply in recent months, falling from a high of $18.95 in January to around $13.43 today. Despite the decline, the long-term growth story remains intact, supported by the company’s expanding customer base, strong presence in Brazil, and continued push into other Latin American markets such as Mexico and Colombia.

    Goldman Sachs analysts also remain optimistic about Nu’s outlook, believing the stock has further upside potential in the near term. Their bullish view suggests that the recent pullback may be more of a valuation reset than a deterioration in the company’s underlying fundamentals.

    Goldman Sachs is bullish on Nu Holdings

    In a recent note, analysts at Goldman Sachs maintained its bullish outlook for the stock. In a note last week, they noted that the company’s entry into the United States may work out in the long term. The note argued that the company was doing so using a low-cost approach, coupled with a good customer care experience, which will help gain some market share in the country. The report added:

    “We think NU’s ultra-low-cost digital approach with a strong consumer experience could allow it to successfully enter the market.”

    Other analysts are largely bullish on Nu Holdings. For example, Rothschilds and Needham’s analysts set a target of $19, higher than the current $13. Wolfe Research has a target of $17, while UBS and JPMorgan Chase have targets of $18.20 and 20, respectively. 

    The most recent results showed that Nu Holdings’ business continued doing well, with its number of users and customers continuing to rise. It added nearly 4 million customers in the second quarter of the year and now has 139 million globally. 

    Most of these users are in Brazil, where it has close to 118 million users, a notable figure since Brazil has a population of 213 million people. Nu Holdings has also become a big neobank in Mexico, where it has 15.8 million customers. Its Colombia business has attracted over 5 million users. 

    The company is now planning to launch its business in the UK, where it was said to be considering making a bid for Monzo, one of the country’s biggest neobank. It decided to walk away after Monzo insisted on a £10 billion valuation.

    Nu Holdings stock price technical analysis

    Nu Holdings

    The daily chart shows that Nu Holdings shares have dropped by 30% from the all-time high even as its revenue and user growth accelerated. Most recently, the stock formed a down-gap after reports of its Monzo buyout emerged and then filled it after it denied the rumors.

    Even so, it remains below the 50-day Exponential Moving Average (EMA), a sign that bears have prevailed. It also sits below the Strong, Pivot, Reverse level of the Murrey Math Lines tool.

    Therefore, the stock will likely continue rising as bulls target the important resistance level of $15. This view will be confirmed when it jumps above the Strong Pivot Reverse level of the Murrey Math Lines at $14.

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